This workshop is ideal for those looking to increase the effectiveness of their paid advertising and digital marketing strategy.
After completing this workshop you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from.
The event also covers strategy, ad content guidelines and ad sizes, keyword planning, tracking and analysis to optimise your campaigns. You will gain a clearer understanding of how to evaluate and analyse existing social media advertising campaigns, pinpoint areas for improvement, and be on top of legal guidelines.
This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway in partnership with Scottish Enterprise and Highlands & Islands Enterprise.